Event Schedule
Event Registration
Unlock your all-access XBIZ Expo experience by picking up your badge, which gains you admission to the exhibition areas and all seminars, workshops and networking socials.
Mezzanine LevelRegistration Desk
Exhibitor Setup
Dedicated time slot for participating exhibitors to set up their booths and displays.
Hollywood BallroomWomen in Adult Mixer
Connect with industry peers in a relaxed setting designed to foster meaningful conversations and new professional relationships. This evening mixer celebrates collaboration, community and leadership across the pleasure industry.
LA Popular, 6801 Hollywood Blvd, Suite 255
Welcome Reception
Join us as we kick off XBIZ Expo with an informal reception to bring together exhibitors, buyers and industry professionals. Enjoy casual networking and set the tone for a productive trade show experience.
LA Popular, 6801 Hollywood Blvd, Suite 255
Event Registration
Unlock your all-access XBIZ Expo experience by picking up your badge, which gains you admission to the exhibition areas and all seminars, workshops and networking socials.
Mezzanine LevelRegistration Desk
Breakfast
Start the day off right by joining your fellow expo attendees for breakfast and some morning networking at Preston’s restaurant in the Loews Hollywood Hotel.
Complimentary for premium buyers, standard buyers, and vendors.
Mezzanine Level
Exhibit Booths
Exhibitors seasoned and new showcase their goods on the open show floor, connecting with buyers and pleasure community professionals.
Hollywood BallroomMezzanine Level
Lunch
Do lunch with colleagues and new acquaintances alike, at Preston’s restaurant in the Loews Hollywood Hotel.
Complimentary for premium buyers, standard buyers, and vendors.
Mezzanine Level
From Storefront to Digital: The Future of Adult Retail
This state-of-the-industry panel examines how adult retail is evolving across both brick-and-mortar stores and e-commerce platforms. Panelists explore shifting consumer behaviors, omnichannel strategies, and operational realities shaping in-store and online experiences.
Laurel-Runyon
Raj Armani
Imbesharam
Greg Lam
Future Method
Susan Bratton
Personal Life Media, Inc.
Kate Kozlova
Kiiroo
Breanne Sanchez
Fascinations
Kathryn Byberg
Little Leaf Agency
Sarah Tomchesson
Magic Wand Original
Matty Hennessey
EversenseRoundtable Chats
This session features multiple roundtable discussions, each hosted by a presenter and focused on a distinct topic. Seating is limited to 10 attendees per table and is available on a first-come, first-served basis.
Beachwood-DohenyWhy Editorial Inclusion Matters: Covering the Full Industry Without Bias
Media plays a critical role in shaping visibility and credibility across the pleasure product industry. This roundtable explores why inclusive editorial coverage matters, how fair reviews and balanced reporting support retailers and manufacturers, and how unbiased visibility strengthens the industry as a whole.
Beachwood-Doheny
Ariana Rodriguez
XBIZ
The Pleasure Product Recession Strategy: What Will Sell in 2026 No Matter What
When money tightens, pleasure spending does not disappear, it shifts. This roundtable examines recession-resistant SKUs, price anchoring, strategic bundles, and how to position value without racing to the bottom. While sexual wellness continues to grow overall, both DTC and traditional B2B channels are under pressure. This session focuses on the real retail conversations needed for 2026.
Beachwood-Doheny
Sunny Rodgers
Sunsplash Media Group
How Brands and Stores Can Rank on ChatGPT and Answer Engines
Consumers are rapidly shifting from traditional search engines to platforms like ChatGPT, Perplexity, and Claude. This roundtable focuses on Answer Engine Optimization and how AI decides which brands and products to recommend. Topics include authority signals, collection pages, press strategy, Q&A platforms, expert commentary, and practical steps retailers and brands can take today.
Beachwood-Doheny
Rob Christ
Dr. Tush’s
Learning by Doing: Real-World Buying Lessons for Retailers
A candid conversation about hands-on learning, trust, and growth without formal business training. This discussion covers what it’s like to be given full buying responsibility, the possible mishaps, and the lessons learned. The discussion encourages honest dialogue around mentorship, confidence, and decision-making.
Beachwood-Doheny
Holly Berejikian
Sexy Suz Couples Boutique
Marketing for the Modern Consumer: What Actually Moves Gen Z and Millennials
Today’s buyers respond to a very different playbook. This discussion focuses on inclusive visuals, trauma-aware language, curated kits, multi-sensory branding, and authenticity over just “sexy.” Learn about practical examples retailers can apply immediately.
Beachwood-Doheny
Blanca Estrada-Gonzalez
Like a Kitten
Keeping Brick-and-Mortar Alive in a World Dominated by Online Giants
Brick-and-mortar retailers are under pressure as mainstream companies and massive online players move aggressively into the category. This discussion focuses on practical ways brands and stores can work together to stay profitable, relevant, and resilient.
Beachwood-Doheny
Hamed Bossett-Allen
Sink or Swim Sales
Practical AI for Retail Operations: Beyond the Hype
This roundtable cuts through AI buzz to focus on real-world applications such as inventory automation, sales forecasting, vendor management, and operational efficiency. Attendees are encouraged to share experiments, frustrations, and lessons learned.
Beachwood-Doheny
Zondre Watson
Ero-Tech
From Gatekeeping to Growth: Are Patent Wars Stifling Innovation?
This discussion examines whether patent disputes are protecting innovation or unintentionally slowing progress. Explore alternative models and what a healthier, more collaborative innovation ecosystem could look like.
Beachwood-Doheny
Alexandro Feynerol
Svakom
Retailers and Manufacturers: How We Work Together to Grow Sales In-Store
A practical conversation on collaboration between retailers and manufacturers. Topics include education programs, signage, social media support, SPIFFs, what actually works, what does not, and how to build joint initiatives that move product.
Beachwood-Doheny
Timothy Ferencz
JO
The Emotional Intelligence of Selling Pleasure: Creating Desire, Identity, and Trust in a Trade-Down Market
As consumers become more selective with spending, pleasure brands can no longer rely on novelty alone. This discussion explores how emotional intelligence plays a critical role in sales, marketing, and product positioning in the pleasure industry. We’ll talk about creating identities around offerings, connecting products to real emotional needs, and selling wellness in a way that resonates during economic shifts.
Beachwood-Doheny
Kasha Johnson
KJ Strategy Group
SWPA Happy Hour
Sip, mingle, and connect with industry insiders while enjoying a relaxed and vibrant atmosphere. With great drinks, lively conversations, and good vibes, it’s the perfect way to unwind and build connections.
Foyer (directly outside the expo hall)
Event Registration
Unlock your all-access XBIZ Expo experience by picking up your badge, which gains you admission to the exhibition areas and all seminars, workshops and networking socials.
Mezzanine LevelRegistration Desk
Breakfast
Start the day off right by joining your fellow expo attendees for breakfast and some morning networking at Preston’s restaurant in the Loews Hollywood Hotel.
Complimentary for premium buyers, standard buyers, and vendors.
Mezzanine Level
Exhibit Booths
Exhibitors seasoned and new showcase their goods on the open show floor, connecting with buyers and pleasure community professionals.
Hollywood BallroomMezzanine Level
Lunch
“Do lunch” with colleagues and new acquaintances alike, at Preston’s restaurant in the Loews Hollywood Hotel.
Complimentary for premium buyers, standard buyers, and vendors.
Mezzanine Level
AV in Focus: Navigating Online Age Verification Laws
This panel examines how expanding age-verification laws are reshaping the digital landscape for adult retailers and pleasure brands, covering legal risk, compliance challenges, privacy concerns, and revenue protection strategies.
Laurel-Runyon
David Eliason
Dick and Jane’s Naughty Spot
Scott Watkins
Doc Johnson
Vincent Renou
Honey Play BoxKasha Johnson
KJ Strategy Group
Jeffrey Douglas
Free Speech CoalitionRoundtable Chats
This session features multiple roundtable discussions, each hosted by a presenter and focused on a distinct topic. Seating is limited to 10 attendees per table and is available on a first-come, first-served basis.
Beachwood-DohenyThe New Retail Reality - Safe Pick
A peer-led discussion on how adult novelty retailers are adapting to shifting consumer behavior in-store and online. Topics include discretionary spending pressure, education-driven selling, and staying relevant without overextending teams or budgets.
Beachwood-Doheny
Ian Kulp
Je Joue
Inclusive by Design: Authentic LGBTQIA+ Representation in Advertising and Retail
This roundtable explores how brands, retailers, and media can move beyond surface-level representation to create advertising, messaging, and in-store experiences that genuinely reflect, respect, and support the LGBTQIA+ community year-round.
Beachwood-Doheny
Jade Buchan
Viben
How to Talk About Sexual Wellness Comfortably In-Store
Simple, practical ways staff can explain sexual wellness products, bodies, and pleasure without awkwardness or medical jargon. This discussion focuses on building confidence, trust, and clear communication on the sales floor.
Beachwood-Doheny
April Lampert
Shameless Sex
From Shelf to Sensation: Selling Interactive Pleasure Toys
Interactive pleasure toys featuring app control, responsive sensors, AI-driven patterns, and long-distance connectivity are reshaping how consumers shop for and experience intimacy products. This discussion explores what retailers need to know to successfully merchandise, educate, and sell interactive toys in-store and online.
Beachwood-Doheny
Kate Kozlova
Kiiroo
Smarter Selling: Unlocking Retail Business Intelligence Through Technology
As retail becomes increasingly data-driven, technology-powered business intelligence is no longer optional, it’s fast becoming vital. This discussion explores how retailers can leverage POS analytics, inventory management systems, customer data platforms, and AI-driven insights to make smarter, faster decisions.
Beachwood-Doheny
Sean Quinn
All Point Retail
Breaking Through the Walls: Advertising Censorship and Grassroots Marketing Success
As platform restrictions and shadow bans increase, traditional advertising options continue to shrink. This roundtable explores how brands and retailers are pivoting to grassroots strategies such as community building, creator partnerships, in-store education, and earned media.
Beachwood-Doheny
Alicia Sinclair Rosen
COTRHow to Merchandise With an Inclusive Approach
Many pleasure retailers still rely on binary merchandising strategies that unintentionally exclude large segments of today’s consumers. This discussion focuses on practical ways to merchandise inclusively so LGBTQIA+ customers feel seen, respected, and welcomed in both e-commerce and brick-and-mortar environments.
Beachwood-DohenyMatty Hennessey
EversenseDesire Drives the Category: What Retailers Should Stock, Staff, and Sell Next
Consumer expectations around intimacy, wellness, and pleasure are evolving fast. This roundtable explores how desire trends are showing up at the register, what retailers should stock next, how life-stage shifts impact buying behavior, where education gaps block conversion, and how manufacturers can better support retailers through training, merchandising, and storytelling.
Beachwood-Doheny
Susan Bratton
Personal Life Media
The AI Sex Toy Revolution: From Devices to Intelligent Companions
This roundtable explores how artificial intelligence is reshaping pleasure products — from smart devices with adaptive feedback to emerging AI-powered companions. Participants will discuss innovation, ethics and the future of intimate wellness.
Beachwood-Doheny
Raj Armani
Besharam Co.
Influencers in 2026: What Still Works After the Burnout
Many brands have been disappointed by influencer campaigns that didn’t perform. This roundtable is a candid discussion on whether influencer marketing still makes sense in 2026—and if it does, what “good” looks like now. We’ll trade approaches people are using to reduce risk, improve results, and find partners worth betting on.
Beachwood-Doheny
Caitlin V
Keynote: Dr. Carol Queen
Renowned sexologist Carol Queen presents a keynote exploring pleasure culture, community history and the evolving landscape of sexual wellness. Attendees will gain insight into how cultural context, education and advocacy have shaped today's pleasure movement, along with a deeper understanding of the forces influencing sexual wellness today. Drawing on her experience as longtime staff sexologist at Good Vibrations and curator of the Antique Vibrator Museum, Queen offers perspective grounded in both history and real-world practice.
Runyon
Paradise Happy Hour
Hosted by Paradise, this happy hour invites you to connect with industry peers in a relaxed, social setting. It's an opportunity to enjoy drinks, connect with the Paradise team and fellow expo attendees, and wind down the day together.
Preston’s, Mezzanine Level (follow the neon red carpet)
Event Registration
Unlock your all-access XBIZ Expo experience by picking up your badge, which gains you admission to the exhibition areas and all seminars, workshops and networking socials.
Mezzanine LevelRegistration Desk
Breakfast
Start the day off right by joining your fellow expo attendees for breakfast and some morning networking at Preston’s restaurant in the Loews Hollywood Hotel.
Complimentary for premium buyers, standard buyers, and vendors.
Mezzanine Level
Exhibit Booths
Exhibitors seasoned and new showcase their goods on the open show floor, connecting with buyers and pleasure community professionals.
Hollywood BallroomMezzanine Level
Lunch
“Do lunch” with colleagues and new acquaintances alike, at Preston’s restaurant in the Loews Hollywood Hotel.
Complimentary for premium buyers, standard buyers, and vendors.
Mezzanine Level
Navigating the State of Tariffs
This panel examines how tariffs are affecting pricing, sourcing, logistics and long-term planning, and provides practical strategies for navigating global trade challenges. Attendees will learn how to anticipate cost pressures, adjust supply-chain strategies and make informed decisions in a shifting trade environment.
Laurel-Runyon
Bonnie Feingold
Honey’s Place
Ivan W
Sexy Living
Rob Phaneuf
XR Brands
Eddie Romero
Vibratex
Megan Swartz
JANRA
IP Reid-Eaton
The Pleasure Chest
Ruth Arceo
The Pleasure ChestPottery & Sip
Get hands-on at this creative, interactive experience where attendees can unwind, connect, and craft in a relaxed social setting. Hosted by b-Vibe, this special event blends creativity and conversation with drinks and community, and is available by RSVP for sexperts, influencers and retail and distribution attendees.
Beachwood-Doheny
2026 XBIZ Honors
Be part of the Pleasure Industry's Biggest Night™ as we spotlight outstanding leadership among industry executives and present the pleasure and retail categories from the flagship XMAs.
Entry only for XBIZ Expo badge holders and RSVP guests.
Formal attire required.
XBIZ Honors After-Party
Celebrate the Pleasure Industry's Biggest Night™ with an energized after-party bringing together honorees, nominees and attendees to close out the evening. Sponsored by Satisfyer, this late-night celebration blends music, drinks, and high-spirited networking in a vibrant atmosphere worthy of the Honors spotlight.
Entry only for XBIZ Expo badge holders and RSVP guests.
Formal attire required.
XBIZ is the world leader in adult industry news, providing up-to-the-minute coverage of the business at XBIZ.com and in two monthly publications — XBIZ World for the digital media market and XBIZ Premiere for the pleasure product market. Additionally, XBIZ hosts a series of annual events that culminate in the Adult Industry’s Biggest Night®, the XMAs. XBIZ is frequently cited in the media for its coverage of the industry and has been featured in The New York Times, The Wall Street Journal, CNN, Fox News, Forbes, Newsweek, MSNBC, Wired, CNET, ABC, USA Today, and The Los Angeles Times, among others.
