Schedule

Thursday, January 16
5:00 PM - 10:00 PM

Event Registration

Unlock your all-access XBIZ Expo experience by picking up your badge, which gains you admission to the exhibition areas and all seminars, workshops and talks.

Location: Mezzanine Level Registration Desk
SPONSORED BY
bad-dragon
6:00 PM - 12:00 AM

Exhibitor Setup

Dedicated time slot is for participating pleasure brands to set up their booths and displays.

Location: Hollywood Ballroom
7:00 PM - Close

Welcome Reception

Raise your glass in a welcome toast at XBIZ Expo’s official welcome reception. Reunite with friends, mix it up with community peers and gear up for a jam-packed show.

Location: Preston's Restaurant
Friday, January 17
8:00 AM - 6:00 PM

Event Registration

Unlock your all-access XBIZ Expo experience by picking up your badge, which gains you admission to the exhibition areas and all seminars, workshops and talks.

Location: Mezzanine Level Registration Desk
SPONSORED BY
bad-dragon
8:00 AM - 10:00 AM

Breakfast

Start the day off right by joining your fellow expo attendees for breakfast and some morning networking at Preston’s restaurant in the Loews Hollywood Hotel.

Location: Preston's Restaurant
8:00 AM - 8:50 AM

Master Buyers: Aligning Merchandise with Consumer Trends

Discover how retail buyers align their merchandise mix with the latest consumer trends. Learn from industry experts about projecting demand, curating products and creating compelling in-store experiences that meet customers’ evolving needs.

Location: Laurel Room
Holly Berejikian
Holly Berejikian
Sexy Suz
Kim Patterson
Kim Patterson
Enchantys
Zondre Watson
Zondre Watson
Secrets Adult Boutiques
Kathryn Guy
Kathryn Guy
Taf
David Ellison
David Ellison
Dick & Jane's Naughty Spot
9:00 AM - 9:50 AM

Pride in Pleasure: The Latest Innovations for Queer Consumers

Dive into the latest innovations tailored specifically for the queer community, highlighting products designed to enhance inclusivity and celebrate diversity. Learn how these thoughtful designs are meeting unique needs and driving market growth.

Location: Laurel Room
Buck Angel
Buck Angel
Buck Angel Entertainment
Josh Oritz
Josh Oritz
XR
Javay Frye-Nekrasova
Javay Frye-Nekrasova
The Millennial Sexpert
Kathryn Byberg
Kathryn Byberg
Little Leaf Agency
Michelle Marcus
Michelle Marcus
Slquid
10:00 AM - 6:00 PM

Exhibit Booths

Exhibitors seasoned and new showcase their goods on the open show floor, connecting with buyers and pleasure community professionals.

Location: Hollywood Ballroom
12:00 PM - 2:00 PM

Lunch

“Do lunch” with colleagues and new acquaintances alike, at Preston’s restaurant in the Loews Hollywood Hotel.

Location: Preston's Restaurant
12:00 PM - 12:50 PM

Health Meets Pleasure: Tapping Into Sexual Wellness Trends

This panel will explore the intersection of health and pleasure, highlighting the latest products and services that drive this space and how wellness trends influence product development and consumer preferences.

Location: Laurel Room
Ally Iseman
Ally Iseman
Passport 2 Pleasure
Dr. Cassandra M Parks Evans
Dr. Cassandra M Parks Evans
Lets Learn Love
Dr. Jeannelle Perkins
Dr. Jeannelle Perkins
Dr. Jeannelle
Ian Kulp
Ian Kulp
Blush
Scott Watkins
Scott Watkins
Doc Johnson
Tori Titus-McCrobie
Tori Titus-McCrobie
Paradise
Zoe Ligon
Zoe Ligon
Spectrum Boutique
12:00 PM - 2:00 PM

Blush Afternoon Break Happy Hour

Take a well-deserved pause with Blush during this Afternoon Break Happy Hour. This two-hour event offers a blend of relaxation and networking. Enjoy refreshing beverages, light bites, and great company as you connect with industry peers in a laid-back atmosphere. Recharge, unwind, and let Blush add a little pick-me-up to your afternoon.

Location: Socials Room
SPONSORED BY
blushlove
1:00 PM - 1:50 PM

The Business of Kink: Exploring the Latest Trends in BDSM Products

This session will cover the latest trends and advancements in BDSM gear and accessories, focusing on how these products cater to both seasoned practitioners and newcomers alike. Discover how kink-related products are expanding market boundaries and boosting sales.

Location: Laurel Room
Cheri Curry
Cheri Curry
Tantus
Kelly Sofferman
Kelly Sofferman
Sportsheets
Melanie Rose
Melanie Rose
Melanie Rose Designs
Rebecca Weinberg
Rebecca Weinberg
XR
Whitney Petty
Whitney Petty
Stockroom
6:00 PM - 7:00 PM

Happy Hour sponsored by Pipedream

Join Pipedream for a Happy Hour you won’t want to miss! Sip, mingle, and connect with industry insiders while enjoying a relaxed and vibrant atmosphere. With great drinks, lively conversations, and good vibes, it’s the perfect way to unwind and build connections.

Location: Main Foyer
SPONSORED BY
pipedreamproducts
Saturday, January 18
8:00 AM - 6:00 PM

Event Registration

Unlock your all-access XBIZ Expo experience by picking up your badge, which gains you admission to the exhibition areas and all seminars, workshops and talks.

Location: Mezzanine Level Registration Desk
SPONSORED BY
bad-dragon
8:00 AM - 10:00 AM

Breakfast

Start the day off right by joining your fellow expo attendees for breakfast and some morning networking at Preston’s restaurant in the Loews Hollywood Hotel.

Location: Preston's Restaurant
8:00 AM - 8:50 AM

Distro Dynamics: A Look at the Pleasure Product Supply Chain & Market Dynamics

Unpack the complexities of the pleasure product supply chain and market dynamics. Learn about trends impacting distribution, from manufacturing to retail shelves, and discover strategies leading distributors are using to optimize their supply chains for improved profitability and product availability.

Location: Laurel Room
Chad Jenny
Chad Jenny
ECN
Chris Armstrong
Chris Armstrong
Holiday
Ian Kulp
Ian Kulp
Blush
Mike Savage
Mike Savage
Miami Dist
Briana Watkins
Briana Watkins
B Visionary Consulting
Blanca Estrada
Blanca Estrada
Like a Kitten
9:00 AM - 9:50 AM

Slick Sales: Maximizing Success in the Lubricant Category

This session will cover the variety of lubricants available, their unique benefits and evolving consumer preferences. Learn about the strategies top lube brands use to distinguish themselves in a crowded market and craft compelling marketing campaigns that resonate.

Location: Laurel Room
Erik Vasquez
Erik Vasquez
Sliquid
Janet Tamborelli
Janet Tamborelli
MD Science
Jessica Drake
Jessica Drake
Wicked Sensual Care
Timothy Ferencz
Timothy Ferencz
System Jo
Stephanie Elias
Stephanie Elias
Personal Fav
Chad Jenny
Chad Jenny
ECN
10:00 AM - 5:00 PM

Exhibit Booths

Exhibitors seasoned and new showcase their goods on the open show floor, connecting with buyers and pleasure community professionals.

Location: Hollywood Ballroom
12:00 PM - 2:00 PM

Lunch

“Do lunch” with colleagues and new acquaintances alike, at Preston’s restaurant in the Loews Hollywood Hotel.

Location: Preston's Restaurant
12:00 PM - 12:50 PM

Next-Level Intimacy: A Look at the Latest Advances in Sextech

This session will delve into the latest hardware and software that are transforming personal relationships and individual pleasure. Learn how technology is merging with human desire to create more engaging and satisfying experiences.

Location: Laurel Room
Alex F.
Alex F.
Svakom
Brian Sloan
Brian Sloan
Auto Blow
Guillermo Correa
Guillermo Correa
Camtoyz
JP Wilhelmsen
JP Wilhelmsen
The Handy
Niall Hopkinson
Niall Hopkinson
Lovense
Suki Dunham
Suki Dunham
OhmiBod
Susan Bratton
Susan Bratton
Personal Life Media, Inc.
Kate Kozlova
Kate Kozlova
Kiiroo
Ti Chang
Ti Chang
Crave
1:00 PM - 1:50 PM

WIA Presents: Women in Pleasure

Join industry-leading women as they discuss their roles and experiences in shaping the pleasure industry. This empowering session will highlight the contributions and challenges of female business leaders, who are driving change and innovation.

Location: Laurel Room
SPONSORED BY
wia
April Hoopes
April Hoopes
Je Joue
Bonnie Feingold
Bonnie Feingold
Viben
Nichole Grossman
Nichole Grossman
CalExotics
Phoebe Grott
Phoebe Grott
Nalpac
Sarah Tomchesson
Sarah Tomchesson
Vibratex
Annika M
Annika M
Popsi Lingerie
2:00 PM - 3:00 PM

SWPA Meetup

Connect, collaborate, and share insights at the Sexual Wellness Professionals Alliance Meetup. This gathering brings together industry leaders, educators, and advocates to discuss the latest trends, challenges, and opportunities in sexual wellness. Expand your network, exchange ideas, and help shape the future of this growing industry in a welcoming and inclusive space.

Location: Socials Room
SPONSORED BY
freespeechcoalition_com_swpa
8:00 PM - Close

XBIZ Honors 2025

The annual XBIZ Honors ceremony, the Pleasure Industry’s Biggest Night, spotlights outstanding leadership among industry execs and presents select categories from the flagship XMAs.

Location: The Roosevelt Hotel | Blossom Ballroom | 7000 Hollywood Blvd.
SPONSORED BY
calexotics
honeyplaybox
docjohnson
bad-dragon
Sunday, January 19
8:00 AM - 2:00 PM

Event Registration

Unlock your all-access XBIZ Expo experience by picking up your badge, which gains you admission to the exhibition areas and all seminars, workshops and talks.

Location: Mezzanine Level Registration Desk
SPONSORED BY
bad-dragon
8:00 AM - 10:00 AM

Breakfast

Start the day off right by joining your fellow expo attendees for breakfast and some morning networking at Preston’s restaurant in the Loews Hollywood Hotel.

Location: Preston's Restaurant
8:00 AM - 8:50 AM

International Insights: Key Trends Shaping Global Business

Expand your global perspective with insights into the key trends shaping the pleasure products business worldwide. Learn about current market differences, regulatory challenges and strategies for successful international expansion.

Location: Laurel Room
Efren Mendez
Efren Mendez
Love Store Mexicalli
Raj Armani
Raj Armani
ImBesharam
Sam Hadlow
Sam Hadlow
Creative Conceptions
Sarah Franson
Sarah Franson
Adult Source
Vincent Renou
Vincent Renou
Honey Play Box
9:00 AM - 9:50 AM

Power & Performance: What Penis Owners Seek in Pleasure Products

Understand the specific needs and preferences of penis owners in the pleasure product market. This session will discuss the latest products and features that cater to this demographic, highlighting how innovation is driving satisfaction and loyalty.

Location: Laurel Room
Brent Aldon
Brent Aldon
Aneros
Justin Depow
Justin Depow
CockBlock Toys™
Kate Kozlova
Kate Kozlova
Kiiroo
Paolo Griffo
Paolo Griffo
MaleEdge
Caitlin V
Caitlin V
BPP Coaching
Carolyn Eagle
Carolyn Eagle
Betty's Toy Box
10:00 AM - 4:00 PM

Exhibit Booths

Exhibitors seasoned and new showcase their goods on the open show floor, connecting with buyers and pleasure community professionals.

Location: Hollywood Ballroom
12:00 PM - 2:00 PM

Lunch

“Do lunch” with colleagues and new acquaintances alike, at Preston’s restaurant in the Loews Hollywood Hotel.

Location: Preston's Restaurant
12:00 PM - 12:50 PM

Retail Giants: What’s Next for Expanding Chains

Join leaders from adult retail chains as they discuss expansion and innovation, revealing their growth strategies and efficiency improvements. Learn how their large-scale customer satisfaction initiatives can open doors for pleasure brands looking to align with and capitalize on these efforts.

Location: Laurel Room
Conde Aumann
Conde Aumann
Nu Sensuelle
Jihan Phillips
Jihan Phillips
Adam & Eve Stores
Josh Porter
Josh Porter
Romantix
Roger Houts
Roger Houts
LC Dist
Signe Jarvis
Signe Jarvis
Hustler
1:00 PM - 1:50 PM

SWPA Presents: Activism for Sexual Wellness Professionals

Join fellow pleasure community members as we explore how sexual wellness professionals can advocate for change, influence policy and promote inclusivity. Learn from leaders who are at the forefront of shaping a more ethical and mainstream industry.

Location: Laurel Room
SPONSORED BY
freespeechcoalition_com_swpa
Scott Watkins
Scott Watkins
Doc Johnson
Sara Ramirez
Sara Ramirez
XBIZ
David Ellison
David Ellison
Dick & Jane's Naughty Spot
Zoe Ligon
Zoe Ligon
Spectrum Boutique
6:30 PM - 11:00 PM
Special Event

2025 XMAs

Join us as we unite a who’s who from the business of pleasure to celebrate outstanding achievements across every facet of the industry.

Red Carpet begins at 6:30pm

Location: Hollywood Palladium | 6215 Sunset Blvd.
PRESENTING SPONSOR
fansly
DIAMOND SPONSORS
bad-dragon
bongacams
PLATINUM SPONSORS
docjohnson
sex
GOLD SPONSOR
vrbangers
XBIZ the industry source

XBIZ is the world leader in adult industry news, providing up-to-the-minute coverage of the business at XBIZ.com and in two monthly publications — XBIZ World for the digital media market and XBIZ Premiere for the pleasure product market. Additionally, XBIZ hosts a series of annual events that culminate in the Adult Industry’s Biggest Night®, the XMAs. XBIZ is frequently cited in the media for its coverage of the industry and has been featured in The New York Times, The Wall Street Journal, CNN, Fox News, Forbes, Newsweek, MSNBC, Wired, CNET, ABC, USA Today, and The Los Angeles Times, among others.

abc
cnet
cnn
forbes
foxnews
gaweker
gizmodo
hollywood reporter
losangeles time
msnbc
newsweek
tc
pc magazine
the wallstreet journal
usa today
wired