Schedule

Thursday, January 16
5:00 PM - 10:00 PM

Event Registration

Unlock your all-access XBIZ Expo experience by picking up your badge, which gains you admission to the exhibition areas and all seminars, workshops and talks.

Location: Main Foyer
6:00 PM - 12:00 AM

Exhibitor Setup

Dedicated time slot is for participating pleasure brands to set up their booths and displays.

Location: Hollywood Ballroom
7:00 PM - Close

Welcome Reception

Raise your glass in a welcome toast at XBIZ Expo’s official welcome reception. Reunite with friends, mix it up with community peers and gear up for a jam-packed show.

Location: Preston's
Friday, January 17
8:00 AM - 6:00 PM

Event Registration

Unlock your all-access XBIZ Expo experience by picking up your badge, which gains you admission to the exhibition areas and all seminars, workshops and talks.

Location: Main Foyer
8:00 AM - 10:00 AM

Breakfast

Start the day off right by joining your fellow expo attendees for breakfast and some morning networking at Preston’s restaurant in the Loews Hollywood Hotel.

Location: Preston's Restaurant
8:00 AM - 8:50 AM
Pleasure Product Track

Unconventional Desire: Alternative Products Driving Sales

Explore the burgeoning market of alternative products that defy traditional categories. Learn from leading market players about how these unconventional items are not only meeting unique needs but also driving significant sales in the pleasure industry.

Location: Laurel Room
8:00 AM - 8:50 AM
Retail Track

Elevating Experience: The Crossover of Smoke Accessories and Intimacy Products

Explore the growing synergy between smoke accessories and intimacy products. This session delves into how retailers can integrate these complementary product lines to enhance customer experience and boost sales.

Location: Runyon Room
9:00 AM - 9:50 AM
Pleasure Product Track

Pride in Pleasure: The Latest Innovations for Queer Consumers

Dive into the latest innovations tailored specifically for the queer community, highlighting products designed to enhance inclusivity and celebrate diversity. Learn how these thoughtful designs are meeting unique needs and driving market growth.

Location: Laurel Room
9:00 AM - 9:50 AM
Retail Track

E-Commerce Evolution: Adapting to Today's Online Trends

Stay ahead with the latest e-commerce strategies tailored for the pleasure product retailers. Learn how to leverage new online shopping behaviors, optimize your web presence, and utilize advanced technologies to drive sales and customer engagement.

Location: Runyon Room
10:00 AM - 6:00 PM

Exhibit Booths

Exhibitors seasoned and new showcase their goods on the open show floor, connecting with buyers and pleasure community professionals.

Location: Hollywood Ballroom
12:00 PM - 2:00 PM

Lunch

“Do lunch” with colleagues and new acquaintances alike, at Preston’s restaurant in the Loews Hollywood Hotel.

Location: Preston's Restaurant
12:00 PM - 12:50 PM
Pleasure Product Track

Health Meets Pleasure: Tapping Into Sexual Wellness Trends

This panel will explore the intersection of health and pleasure, highlighting the latest products and services that drive this space and how wellness trends influence product development and consumer preferences.

Location: Laurel Room
12:00 PM - 12:50 PM
Retail Track

Social Strategies: Converting Followers Into Shoppers While Circumventing Restrictions

Master the art of social media in a market full of advertising restrictions. This session offers practical tips on how to creatively engage and convert your followers into customers using organic strategies that comply with platform guidelines.

Location: Runyon Room
1:00 PM - 1:50 PM

WIA Presents: Women in Pleasure

Join industry-leading women as they discuss their roles and experiences in shaping the pleasure industry. This empowering session will highlight the contributions and challenges of female business leaders, who are driving change and innovation.

Location: Laurel Room
6:00 PM - 6:50 PM

Keynote

Description Pending

Location: Laurel Room
8:00 PM - 12:00 AM

Happy Hour

Description Pending

Location: Main Foyer
Saturday, January 18
8:00 AM - 6:00 PM

Event Registration

Unlock your all-access XBIZ Expo experience by picking up your badge, which gains you admission to the exhibition areas and all seminars, workshops and talks.

Location: Main Foyer
8:00 AM - 10:00 AM

Breakfast

Start the day off right by joining your fellow expo attendees for breakfast and some morning networking at Preston’s restaurant in the Loews Hollywood Hotel.

Location: Preston's Restaurant
8:00 PM - 8:50 PM
Pleasure Product Track

The Business of Kink: Exploring the Latest Trends in BDSM Products

This session will cover the latest trends and advancements in BDSM gear and accessories, focusing on how these products cater to both seasoned practitioners and newcomers alike. Discover how kink-related products are expanding market boundaries and boosting sales.

Location: Laurel Room
8:00 AM - 8:50 AM
Retail Track

Master Buyers: Aligning Merchandise with Consumer Trends

Discover how retail buyers align their merchandise mix with the latest consumer trends. Learn from industry experts about projecting demand, curating products and creating compelling in-store experiences that meet customers’ evolving needs.

Location: Runyon Room
9:00 AM - 9:50 AM
Pleasure Product Track

Latest in Lingerie: Staying on Top of Style in Intimates

This session will explore current trends in intimates, from eco-friendly fabrics to bold designs that cater to all body types. Discover how innovation in lingerie is keeping brands competitive and appealing to diverse consumer bases.

Location: Laurel Room
9:00 AM - 9:50 AM
Retail Track

Local Heroes: Staying Competitive as Independent Retailers

This session celebrates the strength and resilience of independent retailers in the pleasure market. Gain insights into strategies that help them stand out from the crowd, build a loyal customer base and maintain profitability in a competitive landscape.

Location: Runyon Room
10:00 AM - 6:00 PM

Exhibit Booths

Exhibitors seasoned and new showcase their goods on the open show floor, connecting with buyers and pleasure community professionals.

Location: Hollywood Ballroom
12:00 PM - 2:00 PM

Lunch

“Do lunch” with colleagues and new acquaintances alike, at Preston’s restaurant in the Loews Hollywood Hotel.

Location: Preston's Restaurant
12:00 PM - 12:50 PM
Pleasure Product Track

Next-Level Intimacy: A Look at the Latest Advances in Sextech

This session will delve into the latest hardware and software that are transforming personal relationships and individual pleasure. Learn how technology is merging with human desire to create more engaging and satisfying experiences.

Location: Laurel Room
12:00 PM - 12:50 PM
Retail Track

Retail Giants: What’s Next for Expanding Chains

Join leaders from adult retail chains as they discuss expansion and innovation, revealing their growth strategies and efficiency improvements. Learn how their large-scale customer satisfaction initiatives can open doors for pleasure brands looking to align with and capitalize on these efforts.

Location: Runyon Room
1:00 PM - 1:50 PM

State of the Industry: What’s Next for the Business of Pleasure?

Join an esteemed panel as they discuss key challenges and opportunities, economic impacts, and regulatory changes shaping the pleasure market. Gain insights into strategic planning and innovation driving the industry forward.

Location: Laurel Room
7:00 PM - Close

XBIZ Honors 2025

The annual XBIZ Honors ceremony, the Pleasure Industry’s Biggest Night, spotlights outstanding leadership among industry execs and presents select categories from the flagship XMAs.

Location: TBD
Sunday, January 19
8:00 AM - 2:00 PM

Event Registration

Unlock your all-access XBIZ Expo experience by picking up your badge, which gains you admission to the exhibition areas and all seminars, workshops and talks.

Location: Main Foyer
8:00 AM - 10:00 AM

Breakfast

Start the day off right by joining your fellow expo attendees for breakfast and some morning networking at Preston’s restaurant in the Loews Hollywood Hotel.

Location: Preston's Restaurant
9:00 AM - 9:50 AM
Pleasure Product Track

Power & Performance: What Penis Owners Seek in Pleasure Products

Understand the specific needs and preferences of penis owners in the pleasure product market. This session will discuss the latest products and features that cater to this demographic, highlighting how innovation is driving satisfaction and loyalty.

Location: Laurel Room
9:00 AM - 9:50 AM
Retail Track

Distro Dynamics: A Look at the Pleasure Product Supply Chain & Market Dynamics

Unpack the complexities of the pleasure product supply chain and market dynamics. Learn about trends impacting distribution, from manufacturing to retail shelves, and discover strategies leading distributors are using to optimize their supply chains for improved profitability and product availability.

Location: Runyon Room
10:00 AM - 3:00 PM

Exhibit Booths

Exhibitors seasoned and new showcase their goods on the open show floor, connecting with buyers and pleasure community professionals.

Location: Hollywood Ballroom
12:00 PM - 2:00 PM

Lunch

“Do lunch” with colleagues and new acquaintances alike, at Preston’s restaurant in the Loews Hollywood Hotel.

Location: Preston's Restaurant
12:00 PM - 12:50 PM
Pleasure Product Track

Slick Sales: Maximizing Success in the Lubricant Category

This session will explore the growing variety of lubricants, their unique qualities, and evolving consumer preferences. Discover the strategies top lube brands use to stand out and learn how to leverage their marketing campaigns to drive sales and meet customer needs.

Location: Laurel Room
12:00 PM - 12:50 PM
Retail Track

International Insights: Key Trends Shaping Global Business

Expand your global perspective with insights into the key trends shaping the pleasure products business worldwide. Learn about current market differences, regulatory challenges and strategies for successful international expansion.

Location: Runyon Room
1:00 PM - 1:50 PM

SWPA Presents: Activism for Sexual Wellness Professionals

Join fellow pleasure community members as we explore how sexual wellness professionals can advocate for change, influence policy and promote inclusivity. Learn from leaders who are at the forefront of shaping a more ethical and mainstream industry.

Location: Laurel Room
XBIZ the industry source

XBIZ is the world leader in adult industry news, providing up-to-the-minute coverage of the business at XBIZ.com and in two monthly publications — XBIZ World for the digital media market and XBIZ Premiere for the pleasure product market. Additionally, XBIZ hosts a series of annual events that culminate in the Adult Industry’s Biggest Night®, the XMAs. XBIZ is frequently cited in the media for its coverage of the industry and has been featured in The New York Times, The Wall Street Journal, CNN, Fox News, Forbes, Newsweek, MSNBC, Wired, CNET, ABC, USA Today, and The Los Angeles Times, among others.

abc
cnet
cnn
forbes
foxnews
gaweker
gizmodo
hollywood reporter
losangeles time
msnbc
newsweek
tc
pc magazine
the wallstreet journal
usa today
wired