Schedule

Thursday, January 8
4:00 PM - 10:00 PM

Event Registration

Unlock your all-access XBIZ Expo experience by picking up your badge, which gains you admission to the exhibition areas and all seminars, workshops and talks.

Location: Mezzanine Level Registration Desk
6:00 PM - 12:00 AM

Exhibitor Setup

Dedicated time slot is for participating pleasure brands to set up their booths and displays.

Location: Hollywood Ballroom
7:00 PM - Close

Welcome Reception

Raise your glass in a welcome toast at XBIZ Expo’s official welcome reception. Reunite with friends, mix it up with community peers and gear up for a jam-packed show.

Location: Preston's Restaurant
Friday, January 9
8:00 AM - 6:00 PM

Event Registration

Unlock your all-access XBIZ Expo experience by picking up your badge, which gains you admission to the exhibition areas and all seminars, workshops and talks.

Location: Mezzanine Level Registration Desk
8:00 AM - 10:00 AM

Breakfast

Start the day off right by joining your fellow expo attendees for breakfast and some morning networking at Preston’s restaurant in the Loews Hollywood Hotel.

Complimentary for premium buyers, standard buyers, and vendors.

Location: Preston's Restaurant
8:00 AM - 8:50 AM

Pleasure Products Workshop

Find out about the latest and most innovative sex toys, products and categories, the technology and materials behind them, and how evolving customer preferences are defining the pleasure space.

Location: Laurel Room
9:00 AM - 9:50 AM

Adult Retail Workshop

From brick-and-mortar shops to online boutiques, learn what trends and marketing approaches are driving sales, and how everything from staff training to public education and building community impact business success.

Location: Laurel Room
10:00 AM - 6:00 PM

Exhibit Booths

Exhibitors seasoned and new showcase their goods on the open show floor, connecting with buyers and pleasure community professionals.

Location: Hollywood Ballroom
12:00 PM - 2:00 PM

Lunch

“Do lunch” with colleagues and new acquaintances alike, at Preston’s restaurant in the Loews Hollywood Hotel.

Complimentary for premium buyers, standard buyers, and vendors.

Location: Preston's Restaurant
12:00 PM - 12:50 PM

Pleasure Products Workshop

Find out about the latest and most innovative sex toys, products and categories, the technology and materials behind them, and how evolving customer preferences are defining the pleasure space.

Location: Laurel Room
1:00 PM - 1:50 PM

Adult Retail Workshop

From brick-and-mortar shops to online boutiques, learn what trends and marketing approaches are driving sales, and how everything from staff training to public education and building community impact business success.

Location: Laurel Room
6:00 PM - 7:00 PM

Happy Hour

Sip, mingle, and connect with industry insiders while enjoying a relaxed and vibrant atmosphere. With great drinks, lively conversations, and good vibes, it’s the perfect way to unwind and build connections.

Location: Main Foyer
Saturday, January 10
8:00 AM - 6:00 PM

Event Registration

Unlock your all-access XBIZ Expo experience by picking up your badge, which gains you admission to the exhibition areas and all seminars, workshops and talks.

Location: Mezzanine Level Registration Desk
8:00 AM - 10:00 AM

Breakfast

Start the day off right by joining your fellow expo attendees for breakfast and some morning networking at Preston’s restaurant in the Loews Hollywood Hotel.

Complimentary for premium buyers, standard buyers, and vendors.

Location: Preston's Restaurant
8:00 AM - 8:50 AM

Pleasure Products Workshop

Find out about the latest and most innovative sex toys, products and categories, the technology and materials behind them, and how evolving customer preferences are defining the pleasure space.

Location: Laurel Room
9:00 AM - 9:50 AM

Adult Retail Workshop

From brick-and-mortar shops to online boutiques, learn what trends and marketing approaches are driving sales, and how everything from staff training to public education and building community impact business success.

Location: Laurel Room
10:00 AM - 5:00 PM

Exhibit Booths

Exhibitors seasoned and new showcase their goods on the open show floor, connecting with buyers and pleasure community professionals.

Location: Hollywood Ballroom
12:00 PM - 2:00 PM

Lunch

“Do lunch” with colleagues and new acquaintances alike, at Preston’s restaurant in the Loews Hollywood Hotel.

Complimentary for premium buyers, standard buyers, and vendors.

Location: Preston's Restaurant
12:00 PM - 12:50 PM

Pleasure Products Workshop

Find out about the latest and most innovative sex toys, products and categories, the technology and materials behind them, and how evolving customer preferences are defining the pleasure space.

Location: Laurel Room
1:00 PM - 1:50 PM

Adult Retail Workshop

From brick-and-mortar shops to online boutiques, learn what trends and marketing approaches are driving sales, and how everything from staff training to public education and building community impact business success.

Location: Laurel Room
2:00 PM - 3:00 PM

SWPA Meetup

Connect, collaborate, and share insights at the Sexual Wellness Professionals Alliance Meetup. This gathering brings together industry leaders, educators, and advocates to discuss the latest trends, challenges, and opportunities in sexual wellness. Expand your network, exchange ideas, and help shape the future of this growing industry in a welcoming and inclusive space.

Location: Socials Room
Sunday, January 11
8:00 AM - 3:00 PM

Event Registration

Unlock your all-access XBIZ Expo experience by picking up your badge, which gains you admission to the exhibition areas and all seminars, workshops and talks.

Location: Mezzanine Level Registration Desk
8:00 AM - 10:00 AM

Breakfast

Start the day off right by joining your fellow expo attendees for breakfast and some morning networking at Preston’s restaurant in the Loews Hollywood Hotel.

Complimentary for premium buyers, standard buyers, and vendors.

Location: Preston's Restaurant
8:00 AM - 8:50 AM

Pleasure Products Workshop

Find out about the latest and most innovative sex toys, products and categories, the technology and materials behind them, and how evolving customer preferences are defining the pleasure space.

Location: Laurel Room
9:00 AM - 9:50 AM

Adult Retail Workshop

From brick-and-mortar shops to online boutiques, learn what trends and marketing approaches are driving sales, and how everything from staff training to public education and building community impact business success.

Location: Laurel Room
10:00 AM - 3:00 PM

Exhibit Booths

Exhibitors seasoned and new showcase their goods on the open show floor, connecting with buyers and pleasure community professionals.

Location: Hollywood Ballroom
12:00 PM - 2:00 PM

Lunch

“Do lunch” with colleagues and new acquaintances alike, at Preston’s restaurant in the Loews Hollywood Hotel.

Complimentary for premium buyers, standard buyers, and vendors.

Location: Preston's Restaurant
12:00 PM - 12:50 PM

Pleasure Products Workshop

Find out about the latest and most innovative sex toys, products and categories, the technology and materials behind them, and how evolving customer preferences are defining the pleasure space.

Location: Laurel Room
1:00 PM - 1:50 PM

Adult Retail Workshop

From brick-and-mortar shops to online boutiques, learn what trends and marketing approaches are driving sales, and how everything from staff training to public education and building community impact business success.

Location: Laurel Room
8:00 PM - Close

XBIZ Honors 2026

The annual XBIZ Honors ceremony, the Pleasure Industry's Biggest Night, spotlights outstanding leadership among industry execs and presents select categories from the flagship XMAs.

XBIZ the industry source

XBIZ is the world leader in adult industry news, providing up-to-the-minute coverage of the business at XBIZ.com and in two monthly publications — XBIZ World for the digital media market and XBIZ Premiere for the pleasure product market. Additionally, XBIZ hosts a series of annual events that culminate in the Adult Industry’s Biggest Night®, the XMAs. XBIZ is frequently cited in the media for its coverage of the industry and has been featured in The New York Times, The Wall Street Journal, CNN, Fox News, Forbes, Newsweek, MSNBC, Wired, CNET, ABC, USA Today, and The Los Angeles Times, among others.

abc
cnet
cnn
forbes
foxnews
gaweker
gizmodo
hollywood reporter
losangeles time
msnbc
newsweek
tc
pc magazine
the wallstreet journal
usa today
wired